Published on
Dec 2, 2025
Why British Museum has ended 15-year Japan Tobacco deal – and what it means for future partnerships
The British Museum has ended its controversial 15-year sponsorship with Japan Tobacco International (JTI). The sponsorship has attracted a lot of criticism in that time. In 2016, 1,000 public health experts wrote an open letter calling for London’s …
Source:
The Conversation
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