![](https://www.foodnavigator-asia.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-asia.com/headlines/business/ito-en-to-debut-flagship-brand-oi-ocha-in-india-to-seize-massive-opportunities/17503702-1-eng-GB/ITO-EN-to-debut-flagship-brand-Oi-Ocha-in-India-to-seize-massive-opportunities.jpg)
Tea please: ITO EN to debut flagship brand Oi Ocha in India to seize ‘massive opportunities’
Oi Ocha, which means “tea please” in Japanese, has been leading the category since its launch in 1989. It was recognised by Guinness World Records as the world’s top-selling “natural unsweetened RTD green tea beverage” in 2019. Since then, it has continued …