Toys Market 2025 Trends: Expected to Grow at a CAGR of 2.5% from 2021 to 2027, Claims AMR

The global toys market was valued at $92.2 billion in 2019, and is projected to reach $103.8 billion by 2027, growing at a CAGR of 2.5% from 2021 to 2027.

WILMINGTON, DE, UNITED STATES, December 30, 2024 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, “Toys Market by Product Type, Age Group and Sales Channel: Opportunity Analysis and Industry Forecast, 2021–2027,” the toys market size was $92.2 billion in 2019, and is projected reach $103.8 billion by 2027, registering a CAGR of 2.5% from 2021 to 2027.

The increase in number of games bars, cafes and family entertainment centers worldwide is boosting the demand for toys and games. These family entertainment centers, game bars and cafes are witnessing a high traction and had gained remarkable popularity across the world in the course of recent years. The quick expansion of game cafes is encouraging children as well as adults to learn new games along with connecting each other for meaningful social interactions. In the U.S. over 5,000 board games cafes were inaugurated in the year 2016. Furthermore, there are over 700 game cafes in China and in 2017, in addition about 60 game cafes were opened in Beijing alone. The increase in number of these cafes and entertainment centers that cater to both kids and adults help generate high revenues for the players operating in the global toys market.

𝐀𝐬𝐤 𝐟𝐨𝐫 𝐬𝐚𝐦𝐩𝐥𝐞 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭@ https://www.alliedmarketresearch.com/request-sample/A08309

Engaged players in the toys industry are striving to make more environmentally conscious decision about their product portfolios, especially in terms of toys packaging. The players are focusing on minimalistic usage of plastic along with ensuring packaging is part of the toy. Plethora of initiatives have been launched in past few years ranging from adopting recycled packaging materials and minimal packaging to adopting bio-based plastics instead of their petroleum counterpart. For instance, MGA Entertainment has introduced new biodegradable ball as a new product offering in its L.O.L Surprise! Doll line. Furthermore it also introduced a new product line from Little Tikes using blend of recycled resins as raw material. Another company, Safari Ltd. is offering BioBuddi line of toy blocks, much like Mega Bloks and Lego, which uses sugarcane in the production and manufacturing of toys. Such practices adopted by the players paves the way for more sustainable and environmentally friendly products in the future.

The toys market is segmented into product type, age group, sales channel and region. By product type, the global market is classified into action figures, building sets, dolls, games/puzzles, sports & outdoor toys, plush and others. By age group, it is studied across upto 5 years, 5 to 10 years, and above 10 years. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels and others. By region, the toys market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings Of The Study

By region, Asia- is anticipated to grow with robust CAGR of 5.4% during the forecast period.
By product type, the sports and outdoor toys segment led in terms of toys market share, in 2019; however action figure segment is expected to gain market share in the upcoming years.
By age group, the 5 to 10 Years segment accounted for about two-fifth share of the toys market in 2019; however, the children toys market segment is poised to grow at the highest CAGR during the forecast period.
By sales channel, the online channels segment is expected to gain market share in the upcoming years and is estimated to grow at a CAGR of 4.5% during the toys market forecast period.

Some of the key players profiled in the toys market analysis includes Atlas Games
Clementoni S.p.A.
Goliath Games
Hasbro, Inc.
The LEGO Group
Mattel, Inc.
Ravensburger AG
Tomy Company, Ltd
Vtech Holdings
Thames & Kosmos

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:- https://www.alliedmarketresearch.com/request-for-customization/A08309

Key Benefits for Stakeholders
The global toys market was valued at $92.2 billion in 2019, and is projected to reach $103.8 billion by 2027, growing at a CAGR of 2.5% from 2021 to 2027.
The Asia-Pacific toys industry is significantly impacted by increasing demand for educational and tech-driven toys.
Specialty stores are a preferred sales channel from a children's perspective due to their curated selection of toys, engaging in-store experiences, and interactive product displays.
Children aged 5 to 10 years age group are highly engaged in playing and learning activities, driving demand for educational, interactive, and creative toys.
Sports and outdoor toys hold a major share owing to growing interest in active, physical play that promotes health, fitness, and social engagement among children.
Licensed toys from popular franchises like Marvel, Star Wars, and Disney command higher price points, contributing to increased consumer spending.
Parents are willing to spend more on toys that align with educational goals or environmental values, reflecting a shift towards quality over quantity.
Parents are increasingly investing in toys that provide educational value, particularly STEM-related products that promote learning and cognitive development.

𝐒𝐢𝐦𝐢𝐥𝐚𝐫 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐖𝐞 𝐇𝐚𝐯𝐞 𝐨𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐆𝐨𝐨𝐝𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲:
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David Correa
Allied Market Research
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