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Huawei flaunts 'new retail' as Mate 20 UAE sales start

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Huawei flaunts new retail as Mate 20 UAE sales start

Published: Thu 15 Nov 2018, 9:04 PM

Last updated: Thu 15 Nov 2018, 11:07 PM

Huawei Consumer Business Group on Thursday opened the doors to its new experience store in Dubai, promising a customer experience that is not just full-scale, but unique as well.
The opening of the outlet at Dubai's Mall of the Emirates coincided with the in-store availability of the Huawei Mate 20 Series, which was launched recently.
"This is what we call new retail," David Wang, UAE country manager of Huawei Consumer Business Group, told Khaleej Times at the opening. "As you could see there are some changes made here compared to our store at The Dubai Mall," he said. "We want to provide a lifestyle experience to our end-users so that's why we made these design changes."
Wang says that all of the staff at the experience store are specialised, particularly in specific verticals so that customers can get what they want or demand.
And when customers come into Huawei stores, Wang says that they are pleasantly surprised at the full portfolio of the company's products; Huawei is known to the general public primarily for its smartphones, but it also has a line-up of other consumer electronics items, including computers, audio devices and accessories - even smart weighing scales.
He added that physical stores are still strong despite the boom in online retail, as customers have different preferences when buying. - alvin@khaleejtimes.com
 

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