Msheireb to bring Qatar’s culture to limelight with Metahug

• The partnership not only highlights Msheireb’s dedication to cultural preservation but also aligns with Metahug’s mission of educating through engagement.

Msheireb Properties, a real estate development company and a subsidiary of Qatar Foundation, has teamed up with Metahug to showcase the country’s sustainable innovations, creative chops and deep-rooted traditions to limelight.

The partnership to launch an immersive Roblox platform that will host a series of mini-games, each crafted to highlight a different facet of Qatari life and history by allowing players to explore the richness of Qatari culture.

Enriching experience

At launch, players will be able to participate in six unique games, starting with ‘Pearl Hunt,’ a game that pays homage to Qatar’s pearl diving heritage.

Activities include designing sustainable fashion inspired by traditional Qatari attire and creating furniture that reflects the region’s architectural elegance. Additional mini-games will educate players about Arabic typography and the history of Bedouin lifestyles, celebrating Qatar’s commitment to sustainability and design.

“By integrating educational elements with the fun and excitement of gaming, we aim to create a more enriching experience that teaches players about the significant cultural heritage of Qatar,” Shaikha Al Sulaiti, Senior Manager of the Doha Design District, Msheireb Downtown Doha, said.

A series of workshops organised as part of the upcoming TEFA (technology, education, finance, fashion, and art) event are set to engage the youth in meaningful ways, helping them understand and appreciate the heritage and future aspirations of Qatar.